Real Kind Values, Part 2: Social Justice

This is the second in a series of blogs about the values that set Real Kind apart from so many other small, local businesses.

I spend a great deal of time making sure my business decisions are ethical and responsible. In fact, those values are the drivers behind what I do. It occurs to me that I should really share those thoughts here.

Next in this series is social justice.

Racial Equity

Black Lives Matter.

If that is uncomfortable to read, Real Kind might not be the shop for you.

After one of my suppliers, Bramble Berry, came out strongly in support of BLM in the summer of 2020, I double down and redirected much of my business to them, and away from other suppliers who had not been vocal on the topic.

Further, I’ve severed ties with a few other vendors who came out against BLM, or who have a history of donating to conservative social causes or candidates. Shopping your values matters, and I’m proud that I have a voice, albeit a small one, in the marketplace.

I also learned that paradoxically, sometimes keeping my mouth shut is maybe the best way to support racial equity. By giving my platform to people of color, purposely and regularly, I can use my position as a white woman of privilege to amplify the voices of people of color.

Gender Equity

In the summer of 2020, as I expanded my apothecary beyond the products I make, I chose to carry only products handmade by other women. This includes anyone who identifies as a woman.

Showcasing the talents of other women is one way I can amplify their voices, and build solidarity among us. Empowered women empower women.

I work hard to break through a lot of internalized misogyny. It’s been a tough road, and I fight battles against my own socialization every day. I’m proud to speak out against misogyny, and challenge misconceptions, harmful societal norms, and patriarchal systems. We have a long way to go and I’m grateful to be on this path with you.

When you hear “shop your values,” buying from a company with these guiding principles is what that looks like.

Real Kind Values, Part 1: Sustainability

This is the first in a series of blogs about the values that set Real Kind apart from so many other small, local businesses.

I spend a great deal of time making sure my business decisions are ethical and responsible. In fact, those values are the drivers behind what I do. It occurs to me that I should really share those thoughts here.

I’ll start with sustainability.

PACKAGING

Each bottle, jar, and lid is chosen to be safe for you and easy on our planet. All containers are paraben- and phthalate-free, inside and out. All jars and bottles are recyclable and resuable. When I choose vendors, I try my best to find partners who use recycled and recyclable packaging for their products, too. With each new product and packaging decision, I choose as close to zero-waste as possible. Often, these packaging options are much more expensive than traditional choices.

In 2021, I am transitioning all exterior packaging to compostable, recyclable, or zero-waste packing.

PACKING & SHIPPING

I repurpose all packing material, and use zero-waste, recyclable or compostable packing material whenever possible. For months before each Winter shopping season, I collect the clean packing materials from every shipment I receive, and use it to carefully wrap your orders before they are sent your way.

MANUFACTURING

The manufacturing process is where most companies fall down on the sustainability front. I’m committed to the cleanest manufacturing process possible. While I do need to meet good manufacturing practices guidelines, I take many steps to reduce my waste and impact on our planet. I employ reusable cleaning cloths that get sterilized after each use. I rely on glass and metal manufacturing vessels that last for years, instead of disposable plastics. I recycle or repurpose every container my ingredients come in. This takes time, thought, and effort, and often costs more than the easier alternative. Our planet is worth it.

Prices

Operating a sustainable business comes at a price. It costs substantially more to purchase high-quality, safe, recyclable containers than it does to purchase cheap, non-recyclable plastics loaded with chemicals. It costs more to purchase and launder cleaning cloths than it does to buy disposable paper towels. It costs a LOT more to pack orders in reusable tote bags than in cheap plastic sacks.

These sustainable and ethical options make a difference. They mean something, and they set Real Kind apart. Being stewards of our planet is maybe the most important thing we can do for future generations, and that is worth any additional cost.

When you hear “shop your values,” buying from a company with these guiding principles is what that looks like.

Litha Nears

We’re days away from the Summer Solstice, the longest day of the year. Here’s a brief intro to Litha, as well as the rest of the pagan sabbats. Got outside and worship the sun!

LITHA (SUMMER SOLSTICE)

Around June 21. Litha is midsummer, when we’re about to make our first harvest, when the sun is the highest in the sky and stays with us the longest of the year. The Sun God is front and center today, and so fire plays a big role. Bonfires and torches adorned our ancestors’ villages. For fun, they’d leap over the fires for luck. We’re giving thanks for a (hopefully) bountiful harvest, spending as much time as possible outside in the elements, and sharing our bounty. There is also the recognition that darkness is coming, and that our rich, vibrant season is dying down.

Our colors are red, orange, yellow, green, and blue. Bonfires or campfires are a great idea, if practical. Have some neighborhood friends over for a barbecue. Take a hike, or go camping. Definitely spend as much time outside as you can, even though it’s hot. Run through a sprinkler or go swimming. Give thanks for your good fortune, and enjoy the intensity of the heat and the sun, as Winter Is Coming.

LAMMAS/LUGHNASADH

(pronounced LAH-mahs and loo-NAH-suh), usually Aug. 1. The name Lammas comes from “loaf-mass,” a celebration of the grain harvest. Lughnasadh comes from the god Lugh, the Celtic Sun God. I call it Lammas because it’s easier to spell and say.  On Lammas, we’re about to perform our main harvest of the season. We’re giving thanks to the Goddess Mother and the Sun and Grain Gods for a bountiful crop, storing our surplus for the coming months, sharing with friends and neighbors, and honoring the summer that was. We’re meditating on mistakes we made this year and ways we’d like to be better for next year. It’s a time of thanks, of introspection, and of preparation. It’s probably the least-celebrated sabbat in Pagan culture. 

Grain is paramount during Lammas. Bake whole-grain bread or pastries to share with neighbors. Make a corn dolly out of husks. Incorporate all the other summer goodies into your baking – my favorite recipes are squash bread and blackberry cobbler. The colors of Lammas are fall colors – red, orange, yellow, brown and green. Fresh-picked fruit and veggies, as well as honey, are welcome at Lammas. Grapes (and wine) are a nice touch, too. 

MABON (AUTUMN EQUINOX)

Usually on Sept. 21. Days and nights are equal, temperatures are lower, leaves are falling, and fruit and veggies are withering. We perform our final harvest, honor the changing seasons, and prepare for winter. Sharing our bounty with neighbors is good form. It’s a time of great thanks for the harvest, for our health, and for our family. We reflect on the changes we hoped to make back during Yule, and on the balance between dark and light. Interestingly, no one really knows where the name came from. 

On Mabon, find some balance. Meditate, take a walk, get in touch – physically – with nature to help balance your system. Give thanks for what you have in your life, and reflect on ways you’ve improved this year. Hold a food drive, or donate old clothes. Pick some apples (only as many as you will use), and bake a pie. Honor the darkness – maybe take a walk after the sunset, or meditate in a dark room.  Have a glass of wine (never a bad idea). Our colors are earthy and autumnal – maroon, russet, gold, brown, and dark green. A pretty front-door wrath with corn, gourds, and dried leaves is a nice touch.

SAMHAIN

(pronounced “SAH-win”). Usually Oct. 31. Yep, that’s also Halloween. Samhain occurs at the end of harvest, when the leaves have fallen, crops die back, the days are noticeably shorter, and temperatures drop. On Samhain, pagans celebrate the cycle of life, death, and rebirth. It marks the beginning of winter. We honor those who have died, and we connect with our ancestors. The veil between the living and the spirit realm is said to be the thinnest on Samhain, which facilitates this living/spirit connection. It’s also a time to look inward, to focus on improving yourself, and to spend time with family.

Celebrating Samhain can be as simple as decorating for Halloween. The colors are earthy: browns, oranges, red, purples, black. Thank the earth for what it’s produced over the summer. If you’d like to go deeper, have a feast that celebrates your family’s rich ethnic heritage, with recipes and ingredients from those cultures. Put up photos of loved ones who have passed. Tell stories about them. More practically, do a thorough yard cleaning of all the dried branches, vines, and weeds. Harvest anything remaining, and either prepare for your winter garden or put your beds to sleep for the winter. Prune plants, and nourish them for the coming winter. Think of a way you can grow over the winter – is there a habit you’d like to give up? A skill you’d like to hone? A relationship to repair or strengthen? This is a terrific time to focus on your personal growth. The coming months will provide plenty of down time in which to focus on that growth.

YULE (WINTER SOLSTICE)

Around Dec. 22. This marks the longest night of the year, and brings the promise of longer, warmer days to come. Ancient pagans celebrated Yule as the rebirth of the sun. The earth is cold, often frozen, and very little if anything is growing. We huddle inside with our families, and grow these bonds during winter. We focus on rebirth and renewal, and plan and set goals for the coming year. We also give thanks for making it this far into the barren season.

As Yule marks the promise of longer days ahead, we often celebrate with light (candles, fires, or colored lights on a tree – sound familiar?). The colors are festive: Red, green gold, silver, white, yellow, orange, and black. It’s a time for merry-making, feasts, and gifts. Meats, baked goods, and spices play a larger role at Yule since fruits and veggies are in short supply. Baking holiday cookies and breads is a good way to connect with the season; share them with your neighbors to more deeply connect with your community. Light candles, and add cloves, cinnamon and nutmeg to warm cider.  Maybe make a list of things you’d like to improve on in the coming year (this is where New Years Resolutions originated). Plan a family feast, and discuss your plans for the coming year while a fire roars nearby. Snuggle up with the kids and read a nice, warm story together with hot chocolate. 

IMBOLC

(pronounced IHM-ohlk; the “b” is silent) Usually Feb. 1. It probably means either “sheep’s milk” or “in the belly.” It marks the time when the sheep were just starting to give milk. The days are a little longer, the earth is warming slightly, and the soil is readying itself for another season of life. It’s a very feminine sabbat, when we focus on fertility, life-giving, and new beginnings. Fire and purification are also components of Imbolc. Often the Gaelic goddess Brighid is honored. We celebrate our family and ready ourselves for the upcoming plantings.

Imbolc is often celebrated with candles or fire (it’s still really cold in February!). Sheep’s milk cheese (or any cheese, really) and herbed or whole-grain breads made with milk are front and center on the table, along with any of the first flowers that might be blooming, as well as candles. It’s a time to cleanse and purify your home, and prepare your garden for planting. Try a cheese platter with new or interesting cheeses, or have children plant flower or veggie seeds in an indoor window box. The colors are white (think snow and milk), pink, red, light green, and brown. 

OSTARA (SPRING EQUINOX)

Usually on March 21. Ostara sounds like another holiday often celebrated in early Spring. It probably comes from the name of an old Germanic goddess Oestre or Eastre, which means “to shine in the East,” just as the sun does earlier and brighter this time of year. It’s a celebration of rebirth, a new cycle of life for our earth. It’s also a time of heightened fertility. We celebrate the spring flowers, and we sow of the crops that will provide our community nourishment over the barren winter months. Animals are mating, and the warm weather tempts lovers to spend some extra time together out in nature.

As you can guess, eggs play an important role during Ostara. Maybe the most obvious symbol of fertility, it’s why we hide Easter eggs today. That’s how bunnies, very prolific breeders, became associated with Ostara. Ducklings, some of the first animal babies seen in the spring, are another Easter staple. Coloring and hiding eggs right alongside the Christians is perfectly acceptable way to celebrate. The colors of Ostara are the colors you see outside – pink, green, orange, yellow, purple, and pastels. Fertilizing your garden, and then lovingly planting it out, are maybe the most practical yet magical things you can do to observe Ostara. Spring ham and lamb are on the table, as are the late winter veggies – asparagus, onions, and potatoes, as well as seeded bread. And of course eggs. Bright spring flowers in pinks, greens, and yellows are abundant, and perfect for bringing inside. Have the kids plant summer flowers outside, or put up a birdhouse. A pretty wreath for your front door with bright or pastel flowers would be lovely.

BELTANE

Usually May 1. This is the official beginning of summer for Pagans. Crops have been planted, cattle and farm animals have had their babies, and the earth is ready to rock and roll. It’s a celebration of a successful sowing, and an opportunity to ask the gods and goddesses for blessings. Bonfires are lit in celebration and for luck, and women and children perform dances with flowers and colored ribbons, often around trees or poles, as a symbol of fertility, and an overture to the gods and goddesses for a successful harvest. 

We’re really into summer now, so the more time we can spend outside in nature the better. Our colors are bright spring colors – green, red, pink, yellow, purple, blue. Flowers are in full bloom, some veggies are already ready for the picking, and the days last longer. Make flower crowns with kiddos, and try some edible flowers on salads (nasturtiums, rose petals, or herbs). Even set up a Maypole and have the neighborhood kids dance around it (a tall bamboo stake from a nursery and some colored crepe paper from a craft store are easy). If it’s feasible, light a campfire and dance around it at night. Enjoy the first summer veggies, and bring sweets into the picture. Fruit pastries or chocolate goodies are good choices. Also try hot, spicy foods like peppers, curries, or hot sauces – rev up that passion this time of year!